Client:
The Archdiocese of Hartford-Office of Catholic Schools
When the Mascola Group saw that the area’s Catholic schools were in need, they jumped in to give a helping hand. The Archdiocese of Hartford’s Office of Catholic Schools needed a way to recruit new students to area Catholic schools. The organization also needed a way to better showcase and educate the public about the accessibility and value of a Catholic education. Caffeine launched www.HigherStandardsNow.com in response to the Archdiocese problem. Additionally, Mascola Advertising created the ”Higher Standards Now” campaign, running billboard ads and radio spots throughout the region, and did it all on a volunteer basis, free of charge to the Archdiocese. Xpresso helped to get the word out about this innovative campaign by getting news coverage of the campaign and its message within the state of Connecticut.