Client: Lewmar Marine
When Lewmar came out with their innovative OneTouch Winch Handle, they knew they had a product that would take the racing and sailing industry by storm. Xpresso submitted the OneTouch as a candidate for the DAME award (often referred to as the “Oscars” of the marine industry) at the 2006 Marine Equipment Tradeshow (METS). We collected testimonials from competitive racers and created buzz using a USB stick press kit. The result? The OneTouch won “best of show” out of 166 products from 136 companies worldwide.