Client: Jiminy Peak Mountain Resort
Lots of businesses are jumping on the green bandwagon, but few can say they’ve spent $3.9 million on a GE wind turbine named Zephyr. Jiminy Peak can. One of the only wind turbines installed at a ski resort, Zephyr is estimated to cut down Jiminy’s electricity consumption by 33% each year. Xpresso worked with Jiminy Peak to plan and alert the media about a dedication ceremony and Renewable Energy Summit held at the mountain on Zephyr’s first day of operation. Through our efforts, CNBC covered the turbine installation with a story that aired nationwide twice, and the Wall Street Journal devoted  business coverage to the behind-the-scenes story of the turbine’s financing.