Crisis Management:
While PR is often used to spread positive buzz, sometimes companies need help managing a crisis situation. When you are faced with a crisis situation, the right course of action and a rapid response is of the essence. Xpresso’s Crisis Management Team helps businesses and organizations to overcome adverse circumstances with skilled professionals who know how to properly manage your reputation with a confidential and specialized approach.

Xpresso’s crisis management experience was tapped into when we lead a crisis management seminar for the world¹s largest ski lift manufacturers, Poma and Dopplemeyer.

Furthermore, Xpresso’s crisis management skills were honed working for Gulf and Ashland Oil. Our team has announced store closings, most notably for now-defunct W.T. Grant, Woolco, and E.J. Korvettes. Xpresso has also done crisis management work on behalf of Mares, the scuba diving company, when their free diving athlete tragically died in a competition in the Dominican Republic.

Xpresso has helped numerous companies through crisis situations over the years. We assisted a major regional food manufacturer to overcome and survive a substantial food health crisis. This company went from being attacked in the front page headlines and having a negative public and media perception, to having the media and public re-focus on the quality of their products. The company survived and remains a prosperous major regional food manufacturer today.

Xpresso has also helped a major, well-known non-profit organization when a crisis threatened their donor base, national public perception and their well established relationships. Xpresso’s step-by-step guidance to the organization's board of directors established a crisis management plan, both on and off-line. Xpresso’s counsel brought the organization out of the headlines and ultimately re-engaged the organization with the community and the public’s focus on their charitable work.

So if your company is in a crisis situation, contact Xpresso to schedule a confidential consultation, to discuss your issues, and the potential course of action to take in order to get your business back where it belongs. For more information, or to set up a confidential meeting with our Crisis Management Team, please contact Xpresso Account Manager, Greg Davis, at greg@xpressopr.com, or call 203.469.6900 x117.