Client: The Big E
Ray Billie, cream puff chef for The Big E, had never been on TV before. Also known as “Puff Daddy,” Billie finally got his 15 minutes of fame at a special Big E Cream Puff baking demonstration – highlighting the fair’s most popular treat – that aired on both NBC and ABC. Xpresso arranged for the demos and provided the stations with teaser footage to show all facets of New England’s 9th largest fair. A few days before the fair started, we also posted an enormous digital photo of a fairgoer enjoying a cream puff – right in the middle of Times Square. 2007 attendance at The Big E went up a record 9% from the previous year.