June 2, 2008
Lauren McLaughlin joins Mascola Adverstising.
Mascola Advertising’s Media Department is excited to welcome Lauren McLaughlin, a recent graduate from Quinnipiac University, where she participated in the American Advertising Federation’s National Student Advertising Competition two years in a row.
Hired as an Assistant Account Planner, McLaughlin will be supporting the media department as it develops plans for clients including Raymarine, Lewmar International, The Big E, Ritchie Navigation, and the Office of Catholic Schools.
McLaughlin is already adept at consumer research and well-versed in the day-to-day operations of Mascola, as she has interned with us for the past year. She brings a fresh perspective to the table, and is helping the agency deepen its understanding of New Media like social networking (Facebook, MySpace, Twitter) and the complex world of blogs.
Caryl Behmoiras, Mascola’s Media Director says, “Her research skills are just the tip of the iceberg. What’s unique about Lauren is that she can help us evolve as we seek new ways to help our clients reach a growing Internet-savvy audience. She is an integral part of the Media team and Mascola Group as a whole.”