Lewmar Launches New Website and New Look for 2007
Connecticut companies responsible for stem-to-stern brand makeover of global company
New Haven, Ct., March 22, 2007 – Climb onto almost any boat and you’ll likely see the Lewmar logo emblazoned on winches, anchors, steering and sail control systems, and other vital boating systems and hardware. The company, based in Hampshire, England, has thousands of distributors in more than twenty countries worldwide serving millions of boaters. That’s why it’s a big deal in tiny Connecticut when they launch a sleek new chrome and blue advertising campaign and website using New Haven-based companies for the makeover — Mascola Advertising and Caffeine Interactive.
The integrated campaign features Lewmar’s signature reflective stainless steel hardware popping off the page with glimpses of boaters in the reflection, effectively steering the brand away from product-only advertising and into the consumer world. The ads (view here) have appeared in Sail Magazine, Saltwater Sportsman, Motorboating, Seahorse Magazine and Yachting World, integrating seamlessly with the highly functional Lewmar website (view here) by Caffeine, the interactive arm of Mascola Group. Caffeine also produced many upgrades to the site including the addition of an e-commerce function for online spares which allows worldwide customers to use their credit cards to buy and ship spare parts on demand, and a GEO identifier to route visitors to one of many alternative language versions of the site. The site also features a robust extranet where Lewmar’s distributors can manage their orders and sales with dashboard ease.
Lewmar is one the world’s largest designers and manufacturers of boating steering systems, anchoring systems, winches, hardware, bow thrusters, hatches and portlights. Lewmar owns several other nautical brands including Titan, Whitlock and Simpson Lawrence. The company is represented throughout the world with sales offices in England, Sweden, The Netherlands, France, USA, Australasia and most major territories.