February 28, 2008
Mascola employees test out a client’s product.
Several Mascola Advertising employees headed to Jiminy Peak for a day of fun (er, work) on the slopes.
The group noticed a few things they expected from a midweek trip to a ski resort, like the large number of SUVs in the parking lot and active retirees on the slopes. But there were a few surprises as well, including a rather large amount of school-aged children and toddlers with their families.
In addition to making observations about Jiminy’s affluent clientele, the group spent a good portion of their time testing out the slopes, dining options and the high-speed six-person chairlift. And each person who attended left with an even stronger understanding of the brand and all it has to offer (and a full stomach).