February 16, 2007 - New campaign targets high-end car aficionados.
More and more, affluent car enthusiasts are slipping behind the wheels of hot new Ferraris and vintage Talbot Lagos without the hassle and expense of maintenance or selling for a fair price. How? Through leasing programs.
Premier Financial Services is the country’s leading lessor of exotic, vintage and highline motorcars. And Mascola has developed a print campaign to explain why their customers keep coming back – flexibility, tax benefits and superior service. The first two ads focus on Premier’s specialty, the Simple Lease® program, which among other things allows customers to terminate the lease early without penalty and switch cars in the middle of the lease. A third ad talks about the tax benefits you can receive by leasing. And a fourth ad, which will highlight Premier’s superior customer service, is due to release next month. (see campaign)