January 5, 2008
Mascola wins Maine Built Boats account.
Mascola Advertising (a Mascola Group company) is pleased to announce that the agency has recently won a new account with Portland, ME based Maine Built Boats — part of the North Star Alliance Initiative.
Mascola will be responsible for all media planning and buying duties for Maine Built Boats and the North Star Alliance, which also includes the Maine Composites Alliance, and the Maine Marine Trades Association. The national and international effort will rely heavily on both print and web media, and strive to generate a fresh new “buzz” for boats built in Maine. The target audience for the organization’s message is the affluent market.
Mascola adds Maine Built Boats to the agency’s already long list of marine industry clients, which includes: Ritchie Navigation, Princess Yachts, Navtec Rigging, Lewmar, and marine electronics leader, Raymarine.
“We are so pleased to build this relationship with Maine Built Boats, and the entire North Star Alliance Initiative… their brand is one that tells a story, and one that we at Mascola will take great pride in helping to build in the years to come…” said Katie Tuttle, Mascola Advertising President.
Maine Built Boats is a nonprofit organization that was created to strengthen and establish increased growth in one of Maine’s leading industries — boat building. Maine Built Boats (MBB) is committed to creating a unified brand that presents Maine as a worldwide leader in boat building quality, technology, and craftsmanship, a time-tested tradition which spans the course of four centuries. The organization has received funding from a national grant awarded to the State of Maine for economic development. Maine Built Boats will use the grant to increase the awareness of Maine Built Boats, and its unique brand message.