October 30, 2008
Xpresso PR announces formation of green PR division.
Today, Xpresso announced the formation of a new division in the growing company’s portfolio. Xpresso Eco, which will focus on environmental and green issues in public relations and marketing, is the first specialty division to be established in the company’s four-year history.
“With Xpresso’s continued growth, and our experience in working with clients helping to get the word out about their green initiatives, expanding Xpresso to also offer a green division just made sense, and we couldn’t be more excited about it,” says Xpresso founder and Mascola Group chairman, Chuck Mascola. “We think of Xpresso Eco as our way of contributing to a cleaner, eco-friendly world, beyond what we can do individually, by helping clients to find their green story, and persuade others to become green.”
Xpresso saw growth potential in this segment after their experience helping to launch Jiminy Peak Mountain Resort’s acclaimed wind turbine located just below its summit. The turbine powers Jiminy’s snowmakers and its on-site resort, The Country Inn. Jiminy is the first ski resort in North America to use wind power.
Xpresso Eco also has experience in the environmental category through their work with Global Environmental Services of Connecticut. As Connecticut’s only food by-product waste recycling company, Xpresso helped Global become well recognized in the region and expand their customer base. Xpresso helped Global launch a major PR campaign aimed at increasing brand awareness, by focusing on the positive environmental impact that recycling food-waste can have on the planet.
To find out more about Xpresso Eco, visit www.xpressopr.com.